The digital marketing funnel is a process that can be used to track the progress of potential customers as they move from being unaware of your product or service to becoming aware of it, then considering it, and finally buying it. In this blog post, we will look at how…
Some of the world’s most successful businesses use Porter’s Five Forces to determine their strategy for the year ahead. Porter’s Five Forces is a model that can be applied to any segment of your business, or your entire business as a whole, to gauge the level of competition you’re facing…
Copy is the meat of every marketing campaign. Without exciting copy, your campaign is as good as dead in the water. It can increase leads, convert would-be customers and make your business stand out from the crowd – but how do you write copy that sells your business? Here’s five…
Exhibitions are a great way to market your business – but it’s the post-exhibition marketing where many businesses begin to fall short. Even the best exhibition experience in the world can amount to nothing without follow-up afterwards. At GMA this is a problem we wee clients encountering often: they have…
What’s the difference between sales and marketing? Marketing feeds sales. Marketing activities and marketing campaigns should generate enquiries and leads for the sales team to convert. Most people get confused with mixing the two roles together – sales and marketing teams, sales and marketing directors. Although the teams can work…
How do you get sales and marketing teams to work together? I’m going to give you a few examples of how sales and marketing teams can work together – and common problems that stop this from happening. You certainly need to get both teams together – not just the heads,…
According to SalesHub, 50% of sales time is wasted on weak or poor prospects. It’s a sobering statistic. Even in the very unlikely event that the other half of sales time will always result in a sale, half of it is being put to waste on prospects with no chance…
What do you think of when you hear the word “marketing”? For most people, the activities that immediately come to mind are the forms of marketing we experience most often in our daily lives. Social media advertising, email campaigns, television advertising, and paid advertising through search engines – these are…
6 Ways Your Website is Losing Leads (And How to Fix It) Your website is where many customers will meet you and your business for the first time. First impressions, particularly for a business, are crucial – in the age of Google, with so many competitors just a click…
5 Marketing Tactics With Fast Results An effective marketing plan will form the backbone of any business’s promotions, as we explained in our piece on marketing strategy. Many of the tactics and campaigns involved in a marketing strategy will take time to plan and execute, and though the results…