Monthly Archives: September 2013

Creating a Client Case Study Video

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Testimonials and case studies are a widely used tool in marketing, and for good reason – few things are more powerful than a honest and personal account from a satisfied customer. It stands to reason, then, that a well-produced video case study should say far more about the effectiveness of…

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PR’s Power over Advertising

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RECENT trends in publishing have seen a decline in the popularity of printed materials. Most written content is now viewed online – the ease and convenience of the internet is unrivalled as content can be viewed on demand, without the need for a physical magazine or newspaper, and (in the…

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