We are lucky enough to be introduced to a variety of companies from all walks of life and, as a matter of course, we approach each one uniquely. However, here I’d like to talk about some of the common challenges we face in these initial meetings, and how we overcome…
Testimonials and case studies are a widely used tool in marketing, and for good reason – few things are more powerful than a honest and personal account from a satisfied customer. It stands to reason, then, that a well-produced video case study should say far more about the effectiveness of…
RECENT trends in publishing have seen a decline in the popularity of printed materials. Most written content is now viewed online – the ease and convenience of the internet is unrivalled as content can be viewed on demand, without the need for a physical magazine or newspaper, and (in the…
