Monthly Archives: January 2015
Profile your prospect data. Direct mail can be very expensive now that postage prices have risen substantially. Financial penalties for overweight packages and ever-increasing mailing costs are making direct mail an expensive way to deliver your message.
Even as recently as late 2013, social media was still trying to find its place in the business environment. It had become a phenomenon in the consumer world, with Facebook, Twitter and others growing popular beyond all expectations.