Only a few years ago we were all getting a lot of junk mail through the post, and our gatekeepers were putting them into the bin before they reached the decision maker. It was around that time when e-mail marketing became more popular with marketers, and…
“Hi, I’m Ian, Sales and Marketing Director of ABC Ltd” How many times have you come across that statement in business? Most businesses put the sales and marketing functions together; which, in the vast majority of cases, is wrong. Sales and marketing are two completely different…
Whether your event is an overnight conference for 200 international delegates, or a breakfast briefing for a couple of hours, it is equally important to showcase your company in the best way possible. The beginning of every event starts with the venue – it is surprising…
What is a call to action? A call to action should engage a positive response from a user or viewer of your marketing collateral. This could take the form of buttons or features on your website or simply having multiple methods of contact on your literature.
Data is the list of information you keep within your business that holds the details of customers, potential customers or other companies or consumers who fit within your target market. You may know these lists as prospect data, or a prospect list. Either way they should provide you with a…
