There are numerous myths circulating about SEO – some of which have come into being from a general lack of knowledge around the topic, some of which are outdated, and all of which we intend to clarify in this entry. We’ll begin with…
If you are selling a service or product, you are likely to be selling relatable services and products alongside it. For example if you sell printers, you will no doubt also sell toner, cartridges, paper, etc. If you’re selling training courses you will no doubt be selling similar courses in…
A rushed email campaign stands out like Boris Johnson in a working man’s club (that is not to say that I do not love his hilarity!), so allow time to brainstorm. Outlining your intended audience and their specific requirements is a must before you consider the content or design. Make…
Adwords has become a necessity for many businesses, but few understand the benefit of creating the “landing page experience” for those hitting the site. If the searcher isn’t engaged, the dreaded high bounce rate becomes inevitable. We have been working closely with our clients to try and improve their landing…
Okay, so you’ve got your social media outlets all sorted – you’re set up on Twitter, Facebook, LinkedIn and Google+, but dare you make the daunting leap to video? Sharing sites like YouTube and Vimeo offer incredible distribution possibilities with the potential to reach literally millions of viewers at the…
“Hello Mr. Smith, I am Jane, and I am calling from ABC Company, and our company can do x, y and z.” … Zzzz! Sound familiar? We’ve all had to deal with a scripted telemarketer before…
Is direct mail fading away into the past as society hops on the internet marketing bandwagon?
Adwords has become a necessity for many businesses, but few understand the benefit of creating the “landing page experience” for those hitting the site. If the searcher isn’t engaged, the dreaded high bounce rate becomes inevitable. We have been working closely with our clients to try and improve their landing…
1.) What is meant by ‘response rate’? This is a common question from anyone seeking a direct marketing service, what it is, is the amount of respondents you get to a get campaign, whether it be from telemarketing, direct mail, email marketing etc.
