How to Create Your USP It’s surprising how many companies will begin their marketing without being able to answer the question, “What is your USP?” Standing for “Unique Selling Point”, a USP is exactly what it sounds like: an aspect of your company, product or service that convinces customers to…
The Key Ingredients Behind Successfully Marketing a Software Company While software is a crucial part of business life, it can be difficult to know how best to present it to your potential customers. At GMA, we’ve worked with a large number of software companies over the years – here are…
6 Things Your Marketing Strategy Needs “If you build it, they will come.” There may have been a time in the ancient past where this saying had some truth to it – but times change. In the modern age any business wanting to carve out a place in the market…
Our team at GMA have produced a beautiful piece of collateral for the national flooring brand Brampton Chase, including a brochure showcasing their stunning flooring range. In order to design and create the brochure, our GMA team took full control. Our Photographer, Matt, conducted all of the photo shoot of…
