How to Create Your USP It’s surprising how many companies will begin their marketing without being able to answer the question, “What is your USP?” Standing for “Unique Selling Point”, a USP is exactly what it sounds like: an aspect of your company, product or service that convinces customers to…
The Key Ingredients Behind Successfully Marketing a Software Company While software is a crucial part of business life, it can be difficult to know how best to present it to your potential customers. At GMA, we’ve worked with a large number of software companies over the years – here are…
6 Things Your Marketing Strategy Needs “If you build it, they will come.” There may have been a time in the ancient past where this saying had some truth to it – but times change. In the modern age any business wanting to carve out a place in the market…
Our team at GMA have produced a beautiful piece of collateral for the national flooring brand Brampton Chase, including a brochure showcasing their stunning flooring range. In order to design and create the brochure, our GMA team took full control. Our Photographer, Matt, conducted all of the photo shoot of…
Darren Bywater Dental Care, one of our longstanding clients, recently introduced a brand new facial aesthetics service, operating within their existing dental practice. To help promote the new revenue stream, the team at GMA have been hard at work building content for the new website, along with designing new email…
Over the past couple of years, social media has become essential to businesses when it comes to attracting new customers. Dean Spencer, the Managing Director of GMA, shared his thoughts on using social media as a method of growth in his company. Dean states that ‘social media has changed substantially…
Tell me about SEO… SEO is an acronym for search engine optimisation. There are two forms of SEO, organic and pay per click, sometimes known as PPC or Adwords. Adwords is a product by Google and they show when you search for a phrase or keyword in a browser as the…
The growth of social media is huge, reinforced by the research of Statista, shows that it is now a must-have marketing tool for any size of business. There are various ways that you can implement social media into your marketing strategy, which helps to reach…
GMA recently teamed up with the Cathay Pacific Hong Kong International Wine and Spirit Competition. With western wines and spirits trying to get into the Asian market, the competition was specifically targeted towards this audience. The competition proves to be popular in most parts of Asia, due to western wines…
Following our marketing workshops at 2015’s Torque Expo, our recent write-up on video marketing has been published in the latest edition of Torque Magazine! We’re excited to have landed a double-page spread with Torque, which is a staple among the distribution industry. Click here to check out the online edition –…
