I recently enjoyed meeting some interesting business people at Torque Expo. I delivered four marketing workshops based on social media, website marketing, video media in marketing, and the use of telemarketing and email marketing as a combined solution. During the workshops it became apparent to me that some of the…
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Over the past few years, online video has proven itself as one of the most popular and enduring forms of marketing and communication. It provides a simple, engaging platform for you to deliver digestible messages in a convenient and powerful medium which can be infinitely transported across a mass of…
When we engage with a new client, we always construct a brand new marketing plan from the ground up, taking into account the client’s business, methods, revenue streams, target audience, and myriad other factors. One of the first stages in building each plan is to lay all these factors out in…
5 things to remember before constructing a marketing plan Plan by revenue stream rather than by business Since 2003, we have written and executed marketing plans for businesses in many sectors all over the world. I can’t remember a single occasion where we have actually promoted a business as a…
Our videographer has created a beautiful video introduction for Winebourse #marketing #video #finewine https://instagram.com/grapevinemarketingagency/p/0Kb9c_SK_H/
1. Not understanding the publications and its guidelines By not contacting the Editor, or editorial team and establishing a relationship, or even understanding what features and editorial that the publication or the Editor of the publication want to receive is one of the biggest mistakes that many people make…
The press is a very powerful media. In terms of the business press, there exist around 400,000 news outlets in the UK. Most of these are offline in traditional paper format, many trade magazines now have an online resource of some kind. This presents a double benefit for businesses…
There are numerous myths circulating about SEO – some of which have come into being from a general lack of knowledge around the topic, some of which are outdated, and all of which we intend to clarify in this entry. We’ll begin with…
If you are selling a service or product, you are likely to be selling relatable services and products alongside it. For example if you sell printers, you will no doubt also sell toner, cartridges, paper, etc. If you’re selling training courses you will no doubt be selling similar courses in…
A rushed email campaign stands out like Boris Johnson in a working man’s club (that is not to say that I do not love his hilarity!), so allow time to brainstorm. Outlining your intended audience and their specific requirements is a must before you consider the content or design. Make…