Category Archives: Marketing Advice

Are Exhibitions A Secret Marketing Weapon?

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What do you think of when you hear the word “marketing”? For most people, the activities that immediately come to mind are the forms of marketing we experience most often in our daily lives. Social media advertising, email campaigns, television advertising, and paid advertising through search engines – these are…

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How to Create Your USP

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How to Create Your USP It’s surprising how many companies will begin their marketing without being able to answer the question, “What is your USP?” Standing for “Unique Selling Point”, a USP is exactly what it sounds like: an aspect of your company, product or service that convinces customers to…

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Writing an effective press release

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  The press is a very powerful media. In terms of the business press, there exist around 400,000 news outlets in the UK. Most of these are offline in traditional paper format, many trade magazines now have an online resource of some kind. This presents a double benefit for businesses…

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5 Myths of SEO

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There are numerous myths circulating about SEO – some of which have come into being from a general lack of knowledge around the topic, some of which are outdated, and all of which we intend to clarify in this entry. We’ll begin with…

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