Category Archives: Marketing Advice

Are Exhibitions A Secret Marketing Weapon?

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What do you think of when you hear the word “marketing”? For most people, the activities that immediately come to mind are the forms of marketing we experience most often in our daily lives. Social media advertising, email campaigns, television advertising, and paid advertising through search engines – these are…

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How to Create Your USP

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How to Create Your USP It’s surprising how many companies will begin their marketing without being able to answer the question, “What is your USP?” Standing for “Unique Selling Point”, a USP is exactly what it sounds like: an aspect of your company, product or service that convinces customers to…

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GMA at Torque-Expo

By | Grapevine News, Marketing Advice | No Comments

We’re excited to announce that we’ll be hosting a number of workshops at this year’s Torque-Expo. This trade event will give manufacturers, wholesalers, and distributors the chance to mingle with industry experts. It takes place on the 13th and 14th of October at Silverstone, and we’ll be on hand to…

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