How to Create Your USP It’s surprising how many companies will begin their marketing without being able to answer the question, “What is your USP?” Standing for “Unique Selling Point”, a USP is exactly what it sounds like: an aspect of your company, product or service that convinces customers to…
6 Things Your Marketing Strategy Needs “If you build it, they will come.” There may have been a time in the ancient past where this saying had some truth to it – but times change. In the modern age any business wanting to carve out a place in the market…
I recently enjoyed meeting some interesting business people at Torque Expo. I delivered four marketing workshops based on social media, website marketing, video media in marketing, and the use of telemarketing and email marketing as a combined solution. During the workshops it became apparent to me that some of the…
Over the past few years, online video has proven itself as one of the most popular and enduring forms of marketing and communication. It provides a simple, engaging platform for you to deliver digestible messages in a convenient and powerful medium which can be infinitely transported across a mass of…
The press is a very powerful media. In terms of the business press, there exist around 400,000 news outlets in the UK. Most of these are offline in traditional paper format, many trade magazines now have an online resource of some kind. This presents a double benefit for businesses…
There are numerous myths circulating about SEO – some of which have come into being from a general lack of knowledge around the topic, some of which are outdated, and all of which we intend to clarify in this entry. We’ll begin with…
If you are selling a service or product, you are likely to be selling relatable services and products alongside it. For example if you sell printers, you will no doubt also sell toner, cartridges, paper, etc. If you’re selling training courses you will no doubt be selling similar courses in…
A rushed email campaign stands out like Boris Johnson in a working man’s club (that is not to say that I do not love his hilarity!), so allow time to brainstorm. Outlining your intended audience and their specific requirements is a must before you consider the content or design. Make…
Adwords has become a necessity for many businesses, but few understand the benefit of creating the “landing page experience” for those hitting the site. If the searcher isn’t engaged, the dreaded high bounce rate becomes inevitable. We have been working closely with our clients to try and improve their landing…
Okay, so you’ve got your social media outlets all sorted – you’re set up on Twitter, Facebook, LinkedIn and Google+, but dare you make the daunting leap to video? Sharing sites like YouTube and Vimeo offer incredible distribution possibilities with the potential to reach literally millions of viewers at the…
