Category Archives: Telemarketing

Direct Marketing Questions

By | Telemarketing | No Comments

        1.)    What is meant by ‘response rate’? This is a common question from anyone seeking a direct marketing service, what it is, is the amount of respondents you get to a get campaign, whether it be from telemarketing, direct mail, email marketing etc.

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Telemarketing Mistakes – 3 of 5

By | Telemarketing | No Comments

        This is the third instalment of the telemarketing series that comes courtesy of a close business friend of ours, Audrey Bodman (Director of Outshine Group). It will look at how you can look to improve your approach to developing business through the telephone.

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