GMA recently teamed up with the Cathay Pacific Hong Kong International Wine and Spirit Competition. With western wines and spirits trying to get into the Asian market, the competition was specifically targeted towards this audience. The competition proves to be popular in most parts of Asia, due to western wines and spirits being particularly fashionable!
The GMA team worked hard to increase the submission to the event by delivering weekly HTML emails, weekly text emails, a full social media plan on Facebook, Twitter and LinkedIn, and also some smaller projects such as news pieces, infographics and designed imagery.
Given the time frame of just 5 weeks until the submission deadline, we understood the brief, implemented the strategy quickly and delivered results which broke previous records of engagement.
Take a look at the work our team produced…
On Twitter we consistently achieved 350 impressions to relevant markets, while on LinkedIn we had runaway success with our wine infographic, which reached almost 1000 impressions and a consistently healthy range of engagement On Facebook we increased page traffic week on week up until the deadline. This was executed through effective market research, leveraging popular information formats such as infographics and consistently providing the audience with useful and relevant news.