Direct Mail: An old gem in a modern world

Is direct mail fading away into the past as society hops on the internet marketing bandwagon?

Direct mail is a traditional marketing method surrounded by trending social media and fancy email campaigns. Modern marketing company methods have presented employers with an easy and more cost-effective way of promoting their business; nevertheless a price is worth paying for quality reach.

The email campaign is a quick glance and with a click it is gone. A brochure gives the viewer a vivid physical experience and it can really grab their attention if done well. Direct mail delivers marketing with a personal touch therefore engaging the audience and ensuring they focus on the content. Reaching your target audience is made easy, through databases full of specific demographics, thus justifying the extra expense.

Staring at a computer screen doesn’t always capture your mind but a bright leaflet pack combined with a catalogue gets your attention. The information provided doesn’t need to be brief; the language can be emotive and full of detail because you are not in fear of losing the reader. Facts are provided but included into the persuasive story you sell to your potential clients.

Securing the attention of your prospect is becoming harder, as the current world is engulfed with spam and an overwhelming amount of tweets. With printing prices reducing and less direct mail hitting our office desks, why not use direct mail and stand out from the crowd!