Darren Bywater Dental Care, one of our longstanding clients, recently introduced a brand new facial aesthetics service, operating within their existing dental practice. To help promote the new revenue stream, the team at GMA have been hard at work building content for the new website, along with designing new email campaigns, a newspaper advertisement, in-practice promotional material, social media posts and direct mail pieces.
The dental surgery held their facial aesthetics launch day on October 20th, offering clients free consultations or on-the-day treatments. The open day was a success, with their Facial Aesthetician, Gail Cadwallader, booked throughout the day – along with a number of future appointments to arrange!
GMA’s marketing methods played a huge part in promoting the open day, raising awareness of the new service and drawing a number of bookings for consultations. We are continuing to market the facial aesthetics practice alongside the main dental business – aiming to develop their client base over the coming months.