When we engage with a new client, we always construct a brand new marketing plan from the ground up, taking into account the client’s business, methods, revenue streams, target audience, and myriad other factors. One of the first stages in buildingĀ each plan is to lay all these factors out in a series of mind maps – this helps us get all our ideas in orderĀ and decide which activities would be most effective for the individual company.

These mind maps may look scrappy, but they’re a vital part of the planning process and the ideas on these pages will end up forming a powerful marketing strategy!