Adwords has become a necessity for many businesses, but few understand the benefit of creating the “landing page experience” for those hitting the site. If the searcher isn’t engaged, the dreaded high bounce rate becomes inevitable. We have been working closely with our clients to try and improve their landing…
Okay, so you’ve got your social media outlets all sorted – you’re set up on Twitter, Facebook, LinkedIn and Google+, but dare you make the daunting leap to video? Sharing sites like YouTube and Vimeo offer incredible distribution possibilities with the potential to reach literally millions of viewers at the…
“Hello Mr. Smith, I am Jane, and I am calling from ABC Company, and our company can do x, y and z.” … Zzzz! Sound familiar? We’ve all had to deal with a scripted telemarketer before…
Is direct mail fading away into the past as society hops on the internet marketing bandwagon?
Adwords has become a necessity for many businesses, but few understand the benefit of creating the “landing page experience” for those hitting the site. If the searcher isn’t engaged, the dreaded high bounce rate becomes inevitable. We have been working closely with our clients to try and improve their landing…
1.) What is meant by ‘response rate’? This is a common question from anyone seeking a direct marketing service, what it is, is the amount of respondents you get to a get campaign, whether it be from telemarketing, direct mail, email marketing etc.
Only a few years ago we were all getting a lot of junk mail through the post, and our gatekeepers were putting them into the bin before they reached the decision maker. It was around that time when e-mail marketing became more popular with marketers, and…
“Hi, I’m Ian, Sales and Marketing Director of ABC Ltd” How many times have you come across that statement in business? Most businesses put the sales and marketing functions together; which, in the vast majority of cases, is wrong. Sales and marketing are two completely different…
Whether your event is an overnight conference for 200 international delegates, or a breakfast briefing for a couple of hours, it is equally important to showcase your company in the best way possible. The beginning of every event starts with the venue – it is surprising…
What is a call to action? A call to action should engage a positive response from a user or viewer of your marketing collateral. This could take the form of buttons or features on your website or simply having multiple methods of contact on your literature.
