1.) What is meant by ‘response rate’? This is a common question from anyone seeking a direct marketing service, what it is, is the amount of respondents you get to a get campaign, whether it be from telemarketing, direct mail, email marketing etc.
Data is the list of information you keep within your business that holds the details of customers, potential customers or other companies or consumers who fit within your target market. You may know these lists as prospect data, or a prospect list. Either way they should provide you with a…
