“Hello Mr. Smith, I am Jane, and I am calling from ABC Company, and our company can do x, y and z.” … Zzzz! Sound familiar? We’ve all had to deal with a scripted telemarketer before…
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“Hello Mr. Smith, I am Jane, and I am calling from ABC Company, and our company can do x, y and z.” … Zzzz! Sound familiar? We’ve all had to deal with a scripted telemarketer before…
“Hi, I’m Ian, Sales and Marketing Director of ABC Ltd” How many times have you come across that statement in business? Most businesses put the sales and marketing functions together; which, in the vast majority of cases, is wrong. Sales and marketing are two completely different…
What is a call to action? A call to action should engage a positive response from a user or viewer of your marketing collateral. This could take the form of buttons or features on your website or simply having multiple methods of contact on your literature.