The growth of social media is huge, reinforced by the research of Statista, shows that it is now a must-have marketing tool for any size of business.
There are various ways that you can implement social media into your marketing strategy, which helps to reach your targeted audience, increase brand awareness and will help you to increase your conversion rate for your business.
So, how else can social media benefit your business?
1. It will enhance the response of your customer service representatives
Social media is becoming increasingly popular for engagement between customers and businesses. Using your social media accounts for customer service queries will allow customers to enjoy a much faster response. In our experience, companies who engage with their customers through social media enjoy a better relationship by engaging with them personally in this way.
2. Stay ahead of your competitors
Have full visibility of your competitors marketing strategy by following their posts on social media. This will allow you to see how they generate their leads, and what special offers/services/products they are offering to your potential client base.
3. Share your valuable content instantly with your future customers
Do you have a must-see event or a new service or special offer you want to share quickly with your audience but you don’t know how to get the message out quickly? Social media engages your customers in real-time. It’s also two-way, as your customers will be engaging back with you in a similar time-frame. For example,
We have 3 spaces left for our networking event tonight, there are lots of people booked on that would be of interest to you. If you are interested please use the booking form at the top of our Facebook page- first come, first served 🙂
4. Advertising is crucial for growth
Social media advertising is not only cost-effective, but it also allows you to engage with your specific target audience. For example, with LinkedIn, you can target the location, gender, age, company, and job title you can really narrow down your audience. Facebook allows you to target people based on their behaviors, interests, demographics, and connections. You can measure the success of social media campaigns through the built-in analytic tools, which gives perfect visibility of how engaging your posts are and can encourage you to enhance your future campaign strategy.
5. Propel yourself to the top of Google
A major factor in Google’s algorithm (the rules of where you rank on Google!) is social media engagement. Google has filters to see how active you are and how much engagement you are receiving from your followers. This includes likes, comments, and shares/retweets. It also looks at the growth of your followers and takes all of these into account to help you rank higher on their search engine.