Copy is the meat of every marketing campaign. Without exciting copy, your campaign is as good as dead in the water. It can increase leads, convert would-be customers and make your business stand out from the crowd – but how do you write copy that sells your business?
Here’s five top tips from our expert copywriters on writing exciting and effective copy that actually gets results.
1: The Word “Because”
Research shows that simply including the word “because” in your copy improves engagement by over 50%. Tell your readers why they should care what you do. You can talk all day about how great your product is, how fast your delivery is, and how industry-leading your services are – but why should your readers care?
What they want to know is how what you do will help them. Instead, tell them how your product is great because it will make their jobs easier, how your delivery being so fast will double their productivity, and how the quality of your services will massively increase their returns on investment.
2: Reach Out
Don’t sit back and wait for customers to come to you. Social media is one of digital marketing’s most powerful tools – if you know how to use it.
Your copy on social media platforms like Twitter, Facebook and LinkedIn should be short and snappy. According to BuzzSumo, Facebook posts under 50 characters receive the highest engagement, while on Twitter tweets between 100-115 characters are retweeted 34% more than longer or shorter tweets.
3: Consider Machines Too
Humans aren’t the only beings reading your copy. The bots responsible for Google’s search engine rankings are reading it too – and how good your copy appears to them can massively affect how well your website ranks.
SEO is all about creating a website that looks good enough to Google’s bots to rank highly in its search results, and ideally, you want to rank on Google’s first page. Writing SEO-friendly copy is a topic that could fill its own blog post – watch this space for some of our best tips.
4: Hearing is Believing
Copy is not always read – sometimes it’s heard. According to Wyzowl, video marketing has helped 84% of digital marketers and businesses generate leads and 78% increase sales.
Like your social media updates, keep your videos short and to the point: 52% of people prefer visual content that is three to six minutes long, and 92% of the highest rated videos are under two minutes.
One of the ways we create a stable of video content for clients is by filming many videos in one day. We can then create a regular drip feed of video content to social media over the course of an entire month, maximising engagement.
5: Keep It Concise
Readers spent an average of just 37 seconds on articles. You need to keep your message short, snappy and easy to remember if you want to score new leads. Try to sum up the main points you want people to remember in a few simple sentences.
That doesn’t mean you can’t add more detail into your copy, but you have a limited amount of space to get to the point and convince your reader to stay and read more. Use it wisely.
If you enjoyed this blog and you need help, I have an offer for you. I am happy to give a 2-hour consultancy session, no strings attached. I will want to work with you, but you will not feel any pressure from me to do so.
Fill in the contact form on the contact us page if you want to chat – your message will come directly to me.
Have a great day. 🙂
Dean
Strategy Director at GMA
Connect with me on LinkedIn – linkedin.com/in/gmadean/
